Writing Pin Titles and Descriptions That Get Found: Length Limits and Examples

Published 2026-10-31 · by the PinSaveHD team

Pinterest is a visual search engine, and text is how it understands what your image is about. Good copy helps your pin appear in search and in related-pin suggestions.

The limits

• Title: up to 100 characters, but only the first 40 or so show in most feeds.
• Description: up to 500 characters; the first 50–60 appear under the pin in some views.
• Alt text: up to 500 characters, read by screen readers.

Our character counter checks all three while you type.

Put the main phrase first

Weak: “So yummy!! You have to try this 😍”. Better: “Easy one-pan lemon chicken – 30-minute weeknight dinner”.

Write for people, not just algorithms

Describe what the viewer will get: the result, the time it takes, who it is for. Two or three natural sentences beat a wall of keywords.

Hashtags

Pinterest no longer leans heavily on hashtags. A few specific tags at the end are harmless; a long list looks like spam.

Want a starting draft? Try the pin description generator, then edit it in your own voice.

Written and reviewed by the PinSaveHD team. We test every step on real public pins. Spotted an error? Tell us.